The Samsung 77-inch OLED S90F is a premium 2025 OLED TV that combines a huge screen with powerful AI processing, strong HDR performance, and excellent gaming specs. If you want a cinematic centerpiece for your living room that’s equally comfortable handling sports and high-refresh gaming, this is a fantastic option – whatever you put on it will look absolutely stunning. At this exceptionally low price (as good as any deal over the Black Friday/Christmas period) I’d be picking one of these up myself if I only had the space in my living room!
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SAMSUNG 77-Inch Class OLED S90F (2025)
Samsung 77-Inch Class OLED S90F 4K Smart TV (2025 Model) NQ4 AI Gen3 Processor, 4K AI Upscaling Pro, OLED HDR +, Motion Xcelerator 144Hz, Samsung
The S90F will excel in contrast-heavy scenes where OLED naturally shines, delivering deep blacks and strong separation between bright highlights and dark detail. The AI processor’s upscaling is particularly important at 77 inches, because the larger the screen, the more obvious low-quality sources become. For gaming, the high refresh and VRR support are major selling points, especially for PC players who can take advantage of 4K 144Hz in supported titles. Motion processing should also help sports look smoother and more readable, keeping fast-moving action clearer. Read below for further details or see the bottom of this page for additional deals on big TVs!
What we like about this 77-inch Samsung OLED S90F
Huge OLED canvas that’s made for cinematic viewing
At 77 inches, this TV is built to dominate a living room. OLED is already excellent for contrast and shadow detail, and scaling it up to this size makes movies, prestige TV, and high-end streaming content feel properly theater-like.
NQ4 AI Gen3 processor for cleaner upscaling and scene optimization
Samsung’s NQ4 AI Gen3 processor uses 128 neural networks to enhance both picture and sound. The key benefit is that lower-resolution content can look sharper and more refined when stretched to a massive 4K panel, especially for broadcast TV and older streaming libraries.
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OLED HDR+ for punchier highlights and richer depth
Samsung positions OLED HDR+ as a major part of the experience, with the processor analyzing scenes and boosting brightness to reveal small details. In practice, that’s what helps HDR content feel more dimensional, with brighter specular highlights and more nuanced contrast.
Excellent gaming chops with 4K 144Hz VRR support
For gamers, the S90F leans into high refresh capabilities, including VRR gaming up to 4K 144Hz (with compatible PC hardware and supported games). That’s ideal for high-end PC gaming, and it also benefits fast console titles by keeping motion smoother and reducing tearing.
Better motion handling for sports and fast action
Samsung specifically highlights motion smoothing for fast-moving balls and text, which is exactly what you want for sports. On a 77-inch screen, motion imperfections are more obvious, so strong processing can make a bigger difference than it does on smaller TVs.
Smart features and voice assistant support built in
With Samsung’s smart platform and Alexa built in, it’s designed to be a full hub for streaming and day-to-day TV use, without needing extra devices to get started.
Who’s this 77-inch TV for?
The 77-inch S90F is best for people who want a big-screen OLED experience for movies, premium streaming, and high-end gaming. It suits anyone building a living-room “main screen” setup, especially if you watch a lot of sports or want a TV that can also pull double duty as a serious gaming display.
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